Icelandic Tourism Research Centre

Guðrún Þóra Gunnarsdóttir

Director of RMF
She

Location

  • R712
  • Borgir rannsóknarhús

Specialisation

Tourism studies Destination management Rural tourism Tourism impact Arctic Studies

General information

Education

2006
, MBA
1994
, Meistarapróf
1990
, BA

Career

2016
Icelandic Tourism Research Centre, Director
2009 - 2016
Hólar University, Assistant Professor
1996 - 2009
Hólar University, Department head

Research

2026
Sustainable Arctic Cruise Destinations: From Challenges to Practices. Journal article
2025
Keeping Calm on the Tourism Roller-Coaster: Resident Attitudes and Perceptions of Social Impacts over Time. Journal article
2025
A Global Review of the Trends and Themes in Polar Tourism Scholarship. Book chapter
2024
Airbnb Hosts and Their Contribution to Sustainability Through Entrepreneurship and Consumption: Research Gaps and an Exploratory Study in Nordic Tourist Destinations. Book chapter
2024
Professionalisation and performance of Airbnb hosts in rural regions. Journal article
2024
Responsible Tourism Best Practices in the Nordic Countries. Book
2024
Tourism Entrepreneurship: Knowledge and Challenges for a Sustainable Future. Book chapter
2024
Tourism Entrepreneurship: Knowledge and Challenges for a Sustainable Future. Book
2023
Social Sustainability and Supply Chain Management in Tourism: The Case of Iceland. Book chapter
2021
Embracing Chinese tourists in Iceland: The response of the tourism industry. Book chapter
2021
Interpretation in Ásbyrgi: Communicating with national park visitors in iceland. Journal article
2020
Tourism as a tool for nature conservation? Conflicting interests between renewable energy projects and wilderness protection in Iceland. Journal article
2019
Social sustainability of tourism in Iceland: A qualitative inquiry. Journal article
2014
Pure, Fresh and Simple: ‘Spicing Up’ the New Nordic Cuisine. Book chapter
2014
Weaving with Witchcraft: Tourism and Entrepreneurship in Strandir. Book chapter
2011
Reflecting Images: The Front Page of Icelandic Tourism Brochures. Book chapter