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South Korean Popular Culture and Global Influence
<span class="month">25</span>Nov <span class="time">at 12:00-13:00</span>
Guest Lecture
South Korean Popular Culture and Global Influence
On Wednesday 25 November, from 12:00 to 13:00, Karolė Miuller will deliver a guest lecture in room M101 at the University of Akureyri. The lecture will be held in English.
The lecture explores the global rise of South Korean popular culture and its role in shaping the country's international image.
Focusing on K-pop, K-dramas, the Korean Wave (Hallyu), nation branding and soft power, the lecture examines how Korean popular culture has evolved beyond entertainment to become an important tool for cultural influence, international communication and economic promotion.
Drawing on examples from music, television, film, Korean food, beauty, fashion and tourism, the lecture will explore how different aspects of contemporary Korean culture contribute to building a distinctive and recognisable global image of South Korea.
The lecture will also critically examine the relationship between the Korean entertainment industries, government strategies, commercial interests and the global consumption of Korean culture, considering how and why South Korea has become such a powerful cultural brand.
All welcome!